Weet-Bix
Tim Cahill is still powered by Australia’s favourite breakfast cereal
Australia’s highest goal scorer and dynamic Socceroo midfielder Tim Cahill will continue to be fuelled by Weet-Bix over the next four years.
The agreement with Weet-Bix will see Cahill through the 2010 World Cup in South Africa, Asian Cup qualifiers and a host of International matches between now and 2011.
Cahill said that he is looking forward to being actively involved with Weet-Bix over the next few years.
“Like most kids in Australia, I grew up on Weet-Bix”, said Cahill. “I have aspired to be a great footballer but to be chosen as a Weet-Bix Kid is something I never would have imagined.
“I choose to eat Weet-Bix over other cereals,” said Cahill. “I start my day with five Weet-Bix because it provides long lasting energy and the right nutrients to perform at my best”.
Cahill entered the history books in 2006 for scoring Australia’s first World Cup goal.
Sanitarium General Manager - Sales and Marketing, Rick Wilson said its continuing relationship with Tim demonstrated its long-standing commitment to encouraging Australians to live a healthy and active lifestyle.
“Weet-Bix is Australia’s No.1 breakfast cereal, and after the exceptional performance of Tim and the Qantas Socceroos at the 2006 World Cup, Australian football has seen an incredible increase in its participation and following.
“Australia’s largest health food company Sanitarium aims to educate and inspire kids to eat a healthy breakfast like Weet-Bix,” said Wilson. “Sponsorship of active role models like Tim exemplifies good health and fitness that children aspire to.
“Tim is quintessentially Australian. We are delighted that Tim will continue to be part of the Sanitarium family.”
Tim has been a Weet-Bix Kid since December 2005 and has since become synonymous with Weet-Bix as an iconic Weet-Bix Kid.
Sanitarium Weet-Bix is the official breakfast cereal of the Qantas Socceroo’s, Hyundai A-League and the Matilda’s.
For more information, visit Weet-Bix.