FIFA 12

Product Positioning

Revolutionary changes to the No. 1 selling sports game on the planet with innovations inspired by the real-world of football and powered by the all-new FIFA 12 Player Impact Engine.

Short Description

Winner of 20 “Best Sports Game of E3” awards, including the prestigious E3 Game Critics award, FIFA 12 brings to the pitch the game-changing new Player Impact Engine, a physics engine built to deliver real-world physicality in every interaction on the pitch.  Revolutionary gameplay innovations inspired by the real-world of football make FIFA 12 deeper and more engaging. All-new Precision Dribbling delivers a higher fidelity of touch on the ball for attacking players, while Tactical Defending fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling. Plus, CPU players have been infused with Pro Player Intelligence, the next generation of player intelligence and performance. Finally, introducing EA SPORTS Football Club—the heartbeat of FIFA 12—a live service connecting players to the real-world game with fresh, new content all the time, enabling them to support their favourite club and connect and compete with their friends, rivals and millions of other players around the world.

Key Features

•    Player Impact Engine—Two years in development, the new physics engine is built to deliver real-world physicality in every interaction on the pitch. Experience an infinite variety of natural and believable outcomes in every contact. Players feel more resilient on the ball, push and pull during the fight for possession, and recover from light challenges more easily, preserving their natural momentum.

•    Pro Player Intelligence—CPU players have been infused with self-awareness and aptitude, enabling them to make decisions based on their own skills as well as the strengths and attributes of their teammates. Additionally, teams will vary their attack based on the strengths of their players on the pitch, and the weaknesses of opposing players, creating a more authentic experience and greater variety of matches.

•    Tactical Defending—Re-designed defending mechanism fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling at the right moment. Tactics and timing are crucial.

•    Precision Dribbling—Enjoy new ways to take on opponents, more time on the ball to make decisions, and complete control of the pace of the game. Utilize close dribble touches in tight spaces, on the wings, and even while fending off an opponent.

•    EA SPORTS Football Club—For the first time ever, everything within FIFA 12, and against friends, is measured in a meaningful way. Every match matters, all season long. Earn experience points and level up to build status. Track friends, challenges and status through the web. Share and compare accomplishments and spread the news on social channels like Facebook. Plus, real-world storylines will drive content. Gamers will relive crucial real-world football events through regular challenges so that FIFA 12 will look, feel and play like the real-world season.

•    Support Your Club—A central experience in EA SPORTS Football Club that enables fans to represent their club and compete against rival clubs in everything they do in FIFA 12. Earn club points and lift your club higher in the Support Your Club League Tables or help them avoid relegation. Virtual league tables are reset each week to create new challenges, renewed rivalries, and fresh storylines.

•    Career Mode–Now driven by the same drama, storylines and emotion as the real world of football, factors such as player morale, on-pitch form, wages and league position will drive outcomes in the game. Users will face more decisions and factors than ever before, with their consequences being played out on and off the pitch to test your resolve as a manager all season long, with bigger decisions to make and more dynamic outcomes. Evaluation logic has been improved to reflect a player’s true value, a new scouting network feature has been added to discover new talent, and the excitement of Transfer Deadline day has been expanded to increase the emotion, urgency and drama of that special day.

•    True Injuries—The Player Impact Engine monitors contact between players in real-time, analyzing the force of the collision and impact on the body to detect real injuries, creating a deeper more challenging Career Mode. Manage new types of injuries and the risk of sending a player onto the pitch who isn’t fully healed.

•    Head-to-Head Online Seasons—Ranked online play is all-new in FIFA 12 with seasons, promotions, and relegation. You have 10 games per season to earn enough points to be promoted or avoid relegation. Higher divisions mean better competition and tougher promotions. Every few weeks the cup window opens, qualifying you for one of four possible cups based on your division. During the cup window, try to earn your silverware in 16 team dynamic tournaments; lose, and you’re back in the first round.

•    Online Friendlies—Play your friends in 10 game seasons and prove who is the best. Earn the most points each season to hoist the trophy, and then start all over again the next season to try to defend your title. The mode tracks all your seasons and provides an easy interface to invite friends.

•    FIFA Ultimate Team—Now available for the first time at launch and on disc! Build your Ultimate Team from the best football stars by earning, buying, selling and trading players and items in the massive FIFA Ultimate Team online community. Create and manage multiple squads and take them into competition in online and solo single-player tournaments, all dynamically updated each week.

•     Complete Authenticity—Over 500 officially licensed clubs and more than 15,000 players.